Brush, Sparkle, Shine: Glitter Girl x HiSmile Are Launching the World’s First Glitter Toothpaste
There’s a brand-new way to brush your teeth—and it involves serious sparkle. Glitter Girl, Australia’s original sparkle brand, is teaming up with iconic oral care innovators HiSmile to launch something the world has never seen: the first-ever strawberry-flavoured, glitter-infused toothpaste.
This magical, limited-edition collab is happening right now—and it’s more than just a fun trend. It’s a celebration of self-expression, confidence, and creativity. With only six tubes in existence, this product is already turning heads on TikTok and Instagram.
Win the world’s first Glitter Girl Toothpaste — only 5 exist!
Place any order before 27th May 2025 and go in the draw to win the HiSmile x Glitter Girl toothpaste! One lucky customer will be chosen daily for 5 days.
The Sparkly Story Unfolding
The idea came straight from Sophia Rizzo, the 17-year-old founder of Glitter Girl, who reached out to HiSmile with a bold vision: to make brushing your teeth magical. “I wanted to create something that makes people smile and feel excited about everyday routines,” says Sophia.
HiSmile loved the idea, and together, the two Burleigh-based brands are making it real. The result? A strawberry-flavoured, pink toothpaste with edible glitter that adds a safe shimmer to your smile. It’s fun, fresh, totally safe—and seriously TikTok-worthy.
A Giveaway Like No Other
Here’s the exciting part: only six tubes exist in the entire world. One belongs to Sophia, and the other five are being given away exclusively to Glitter Girl customers. For five days, starting Thursday 22nd May 2025, one lucky order each day will win this ultra-rare toothpaste.
The buzz has already started, with teaser videos, mystery box reveals, strawberry bites, and countdowns creating serious hype.
Why It Matters Right Now
This collab isn’t just about glitter. It’s about bringing joy to everyday routines, and encouraging girls (and everyone!) to be bold, playful, and confident. It aligns perfectly with Glitter Girl’s mission: to spread happiness through fun, eco-conscious beauty.
HiSmile, known for shaking up the oral care industry, is joining forces with Glitter Girl to prove that function and fun can absolutely coexist.
Glitter Girl: Built to Sparkle
Glitter Girl was founded in 2017 by Sophia Rizzo at just 10 years old. Since then, she’s turned her dream into a globally loved brand. In 2024, Sophia was a finalist in the Gold Coast Business Excellence Awards, and became the youngest person ever invited to appear on Shark Tank Australia in 2024.
How to Be Part of the Magic
This toothpaste won’t be around for long—only five fans will ever get their hands on one. To enter, just place an order on the Glitter Girl website during the giveaway period. One lucky winner will be drawn daily.
Follow @glittergirl_au on Instagram and TikTok for all the behind-the-scenes fun, reveal videos, and winner announcements.
The glittery toothpaste is just the beginning—and you could be part of this sparkly first.
Want to see the Glitter Girl x HiSmile toothpaste on your supermarket shelves?
Send a DM to HISMILE on the link below to tell them what supermarket you want to see the Glitter Girl toothpaste in and register above to be the 1st to hear when it's available!
Place any order before 27th May 2025 and go in the draw to win the HiSmile x Glitter Girl toothpaste! One lucky customer will be chosen daily for 5 days.
