She Started Glitter Girl at 10. Now Sophia Is Sharing the Real Story.
At 10 years old, Sophia Rizzo had a little idea, a love of glitter and absolutely no idea just how far it would take her.
Now 18, Sophia has joined Ash Cam on the Reset with Ash Cam podcast to share the story behind Glitter Girl, from its earliest days to the brand and community it has become today.
The episode, titled “She Started at 10 | The 18 Year Old Building a Multi Million Dollar Brand,” is officially live.
LISTEN TO THE PODCAST
From a Little Idea to Glitter Girl
Glitter Girl began in 2017 when Sophia was just 10 years old.
What started with little pots of glitter and a big imagination quickly became something much larger.
As the brand grew, Sophia grew alongside it.
She learned about products, customers, content, marketing, manufacturing and everything else that comes with building a real beauty business, while still going to school and navigating life as a teenager.
There was never one perfect plan or one overnight moment that made everything happen. Glitter Girl was built through years of learning, creating, showing up and continuing to believe in the idea.
Growing Up Alongside a Brand
Sophia started Glitter Girl as a young girl who simply loved sparkle.
Today, Glitter Girl has evolved into an Australian beauty brand centred around confidence, glowing makeup, self-expression and products that make getting ready feel more fun.
The brand has changed because Sophia has changed too.
At 18, she is now leading the business, developing new products, creating content, working alongside her family and making decisions about the next chapter of Glitter Girl.
But the heart behind it has stayed the same.
Glitter Girl has always been about creating something that makes people feel happy, confident and excited to shine as themselves.
The Story Behind the Sparkle
In this conversation with Ash Cam, Sophia shares more about the journey that began when she was 10 and the reality of building a business from such a young age.
It is a story about starting before you feel completely ready, learning as you go and backing an idea even when other people might not fully understand it yet.
It is also a reminder that the finished product customers see online is only one part of the story.
Behind every launch, product, photo and parcel are years of decisions, mistakes, lessons, challenges and people who helped bring the vision to life.
Listen to Sophia’s Podcast Episode
Whether you have followed Glitter Girl since the early days or have only recently discovered us, this episode will take you deeper into the story behind the brand.
Put your headphones in, get comfortable and hear how a 10-year-old girl’s idea became the Glitter Girl you know today.
Thank you for continuing to support Sophia and Glitter Girl through every stage of this journey.
We are only getting started.
